A fresh rebrand for a convenience based shopping centre
Kaliber created a fresh brand and centre name to complement Lutwyche City’s rejuvenation project, facilitating a welcoming environment for the local community – young and old. Over the years, Lutwyche City has become a central place for locals to gather their day to day needs. The new centre boasts major supermarkets, a new medical precinct, child care, corporate offices, cafe court and specialty stores. With everything you need in one place, the name Market Central was chosen. Convenience and freshness being a key theme, Kaliber positioned the Market Central brand as ’your day to day’.