Delivering a rebrand to an e-commerce gift business
Edible Blooms is a successful Australian e-commerce business, that delivers chocolate bouquets, delicious treats and unique gifts. Looking to expand overseas, they seized to opportunity to launch under a new brand name, Gift Rebellion. With the objective of catering to a wider market, the concept of the brand is rebellious, playful, bright and engaging – people searching for something out of the ordinary for gift ideas.
Kaliber expressed this brand personality through the use of vibrant colours and patterns, creating a fun overall presence. The brand appearance has a bold contrast and diversity, whilst still maintaining a professional and global feel.