Edible Blooms

Delivering a rebrand to an e-commerce gift business

Brand Strategy
Brand Workshop
Print Design
Visual Identity

Edible Blooms is a successful Australian e-commerce business, that delivers chocolate bouquets, delicious treats and unique gifts. Looking to expand overseas, they seized to opportunity to launch under a new brand name, Gift Rebellion. With the objective of catering to a wider market, the concept of the brand is rebellious, playful, bright and engaging – people searching for something out of the ordinary for gift ideas.

Edible Blooms graphic design by Kaliber Studio

Kaliber expressed this brand personality through the use of vibrant colours and patterns, creating a fun overall presence. The brand appearance has a bold contrast and diversity, whilst still maintaining a professional and global feel.

Edible Blooms visual identity designed by Kaliber Studio

Edible Blooms business card design by Kaliber Studio

Edible Blooms responsive e commerce website design by Kaliber Studio

Edible Blooms product packaging design by Kaliber Studio

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