Edible Blooms
Edible Blooms
Delivering a rebrand to an e-commerce gift business
Edible Blooms is a successful Australian e-commerce business, that delivers chocolate bouquets, delicious treats and unique gifts. Looking to expand overseas, they seized to opportunity to launch under a new brand name, Gift Rebellion. With the objective of catering to a wider market, the concept of the brand is rebellious, playful, bright and engaging – people searching for something out of the ordinary for gift ideas.
![Edible Blooms graphic design by Kaliber Studio](https://kaliberstudio.com.au/wp-content/uploads/EdibleBlooms_Website_1800-1.jpg)
Kaliber expressed this brand personality through the use of vibrant colours and patterns, creating a fun overall presence. The brand appearance has a bold contrast and diversity, whilst still maintaining a professional and global feel.
![Edible Blooms visual identity designed by Kaliber Studio](https://kaliberstudio.com.au/wp-content/uploads/EdibleBlooms_Banner1.jpg)
![Edible Blooms graphic design by Kaliber Studio](https://kaliberstudio.com.au/wp-content/uploads/EdibleBlooms_Website_1800-2.jpg)
![Edible Blooms graphic design by Kaliber Studio](https://kaliberstudio.com.au/wp-content/uploads/EdibleBlooms_Website_1800-3.jpg)
![Edible Blooms business card design by Kaliber Studio](https://kaliberstudio.com.au/wp-content/uploads/EdibleBlooms_Website_1800-4.jpg)
![Edible Blooms visual identity designed by Kaliber Studio](https://kaliberstudio.com.au/wp-content/uploads/EdibleBlooms_Banner2.jpg)
![Edible Blooms responsive e commerce website design by Kaliber Studio](https://kaliberstudio.com.au/wp-content/uploads/EdibleBlooms_Website_1800-8.jpg)
![Edible Blooms graphic design by Kaliber Studio](https://kaliberstudio.com.au/wp-content/uploads/EdibleBlooms_Website_900-4.jpg)
![Edible Blooms product packaging design by Kaliber Studio](https://kaliberstudio.com.au/wp-content/uploads/EdibleBlooms_Website_900-5.jpg)
![Edible Blooms graphic design by Kaliber Studio](https://kaliberstudio.com.au/wp-content/uploads/EdibleBlooms_Website_1800-6.jpg)
![Edible Blooms responsive e commerce website design by Kaliber Studio](https://kaliberstudio.com.au/wp-content/uploads/EdibleBlooms_Website_1800-7.jpg)
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