A calculated new brand for a boutique bookkeeper
The Bookwork Co is a technology-driven bookkeeping solution focusing on startups and small businesses. As a newly established company, they faced the challenge of creating a strong brand identity that accurately reflected their business goals and values and separated them from other bookkeepers using more traditional methods.
At Kaliber Studio, we worked closely with The Bookwork Co to develop a unique brand identity that showcased their technology-driven approach and commitment to their clients. As part of our brand discovery process, we conducted market research to understand their target audience and competitors. Based on this research, we developed a branding strategy that included designing a modern logo suitable for print and online presence, and selecting a fresh colour scheme and typography that aligned with their business values.
With the visual identity in place, we designed and developed a website that accurately reflected their commitment to customer service with a high-quality user experience. Our team focused on the user interface (UI) and user experience (UX) to make the website easy to navigate for their target audience. We implemented responsive design techniques and a clean, modern layout that ensured the website was mobile-friendly and accessible on all devices.
Through investing in a brand identity and a professional website presence as a new business, The Bookwork Co was able to establish a strong online presence and attract new customers.