Girls Trek

A transformational journey
for Girls Trek identity

Deliverables

Logo Design
Branding
Visual Identity
Stationery


Girls Trek deliver unique trekking experiences for the perfect girls getaway. Kaliber transformed the Girls Trek identity to reflect a positive, thoughtful, authentic and joyous brand personality, positioning the brand in the premium adventure sector. The purpose of the treks are to enrich and recharge women, deliver experiences of bonding, escape, personal growth and adventure – ‘A Transformational Journey’. This was the basis of the brand recharge, targeting women interested in health and wellbeing.

Girls Trek
Girls Trek
Girls Trek
Girls Trek
Girls Trek
Girls Trek

Inspired by travel postcards, the handwritten sign off and imagery with white borders introduces a human element to the brand, forming a connection with customers. This is a recognisable and diverse brand element, applied across marketing collateral and stationery.

 

 

Girls Trek
Girls Trek
Girls Trek
Girls Trek
Girls Trek

Let's work together

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