Girls Trek

Girls Trek

A transformational journey for Girls Trek identity

Girls Trek deliver unique trekking experiences for the perfect girls getaway. Kaliber transformed the Girls Trek identity to reflect a positive, thoughtful, authentic and joyous brand personality, positioning the brand in the premium adventure sector. The purpose of the treks are to enrich and recharge women, deliver experiences of bonding, escape, personal growth and adventure – ‘A Transformational Journey’. This was the basis of the brand recharge, targeting women interested in health and wellbeing.

Girls Trek logo design by Kaliber Studio
Girls Trek visual identity by Kaliber Studio
Girls Trek marketing collateral and stationery by Kaliber Studio

Inspired by travel postcards, the handwritten sign off and imagery with white borders introduces a human element to the brand, forming a connection with customers. This is a recognisable and diverse brand element, applied across marketing collateral and stationery.

Girls Trek business card design by Kaliber Studio
Girls Trek brand design
Girls Trek business card design
Girls Trek brand and visual identity by Kaliber Studio
Girls Trek print collateral design by Kaliber Studio

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Stored Naturally Product Photography by Kaliber Studio
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