Marketing & strategy
AMP Capital is one of the largest res-estate managers in the Asia Pacific region. Their shopping centre portfolio boasts 27 separate properties serving 160 million visitations annually across Australia and New Zealand. The portfolio’s pride: The Pacific Fair Shopping Centre is a truly exceptional lifestyle and shopping experience in the heart of the Gold Coast. With department stores, supermarkets, luxury and high street fashion, and over 400 specialty stores, Pacific fair is one of the largest shopping centres in Australia.
In 2014, Kaliber was tasked with assisting Pacific fair transition to their new $670M brand identity. Through clever and strategic design, Kaliber bought Pacific Fair’s brand identity to life.
Today, we work closely with Pacific Fair to maintain brand consistency across various print and digital touch points.
Our ability to deliver high quality visual creative solutions based on strict style guides and quick turnaround time, has lead our partnership with Pacific Fair to be a successful one. This opportunity has allowed us to excite the visual senses of thousands of consumers across the country. Through a wide variety of work featuring online and press advertisements, trade show collateral, creative massaging and holiday promotions we have given Pacific Fair’s brand a larger life.