Engaging in a total brand refresh and packaging design requires strategic planning and a need to gain detailed insights into the brands immediate market and its competitors.
Kaliber Studio worked with global supplement brand BPM Labs, carrying out detailed brand discovery sessions to fully understand the product, its purpose, fit and desired positioning within its market in order to deliver a new brand identity and complimentary packaging suite that would dominate the congested retail shelves and deliver its key message of quality ingredients and raw power capabilities.
BPM Labs pre-workout and thermogenic range make up some of the most powerful and effective products on the market developed to sculpt and strengthen ones raw physique. This emphasis on a sculpted raw physique formed the basis for the brand identity and positioning… strong, clean and refined.
To compliment the brand identity and packaging, an imagery style that reflected the products results was developed, showcasing athletes raw untouched physiques.
In a congested market with loud brand personalities promising the world, it was critical Kaliber Studio developed a brand identity and story that consistently represented BPM Labs core values and focus.
Removing the typical supplement company stigma and clutter, we developed brand styling that was versatile, consistant and recognisable across various applications.